Apparel industry Vs Fashion trends

APPAREL INDUSTRY Vs FASHION TRENDS

The apparel industry is a larger commercialized business oriented organisation involving merchandising, marketing, producing and distributing.

Apparel industry entrepreneurs always influenced by the below factors. 

1. Apparel performance 

2. Quality suits to price limitations 

3. Cost structures 

4. Product standards 

5. Profit goals

6. Target customer expectations

The correlation among price, performance and quality may be faulty in today's apparel market, as business stands on fashion trends includes tastes & passion of end consumers.

FASHION TRENDS 

The apparel business is widely known as the fashion business.

According to fashion theory, consumers quickly become bored with whatever is widely accepted. Consumers constantly seek new and different varieties of products. Fashion change and seasonal change are the two eyes of fashion trends.

Fashion change relates to below factors to influence fashion trends.

1. Changes in colour

2. Changes in styling 

3. Changes in fabrication 

4. Changes in silhouette 

5. Changes in performance 

Seasonal changes are influenced by below factors 

1. Weather

2. Holidays 

3. School year

4. Cultural 

5. Religious 

6. Traditions

Seasonal change is often confussed with fashion change. Seasonal changes results in the modification of products available on the market and used by the consumers according to the seasons of the year or climatic conditions of the specific regions.

The combination of fashion change and seasonal change makes the apparel business the most change intensive business in the global market.

Apparel professionals plan and implement product changes based on interpretations of target customer’s expectations.

Apparel manufacturers, retailers, and consumers must ready to accept and expect from changes in apparel

Many global apparel brands develop five products lines a year. Some introduce new styles on a monthly or even weekly basis. So apparel manufacturers must be flexible and completely oriented to change.

Time scheduling on the production floor is the important base for managing change that requires to hit the time based market.

A fashion or seasonal product that hits the market a few days late may be totally unusable.

Thus, apparel manufacturers and retailers must constantly work against deadlines.

Below factors make the apparel business unique 

1. Labour intensity 

2. Soft materials 

3. Fashion trends

4. Seasonal changes

5. Critical timing

To be continued...