APPAREL QUALITY AND PERFORMANCE

APPAREL QUALITY AND PERFORMANCE 

Quality is an essential “Nature” of the product. It may be any of the below factors of that product.

• Inherent property

• Distinguishing characteristics 

• Superiority

• Excellence

• Perceived value of that product. 

Exact characteristics that are perceived as “Quality features" are vary according to the standards of each individual.

Apparel quality and performance:

Apparel quality and performance are subject to below factors of the individual.

• Experiences

• Understandings

• Standards

• Expectations.

The term individual indicates for 

• Person (male or female)

• People ( Group or Team)

• Organization or institute

For some individual, quality is goodness or luxury. For other individuals, quality is durability, beauty, labels or high prices.

The apparel performance may be based on quality characteristics that can be incorporated into a product line are those that customers desire and are willing to pay for and that can be cost-effective.

Perceived quality: The quality can be perceived by the individual is an integral part of the apparel. This includes the intrinsic cues and extrinsic cues. 

Intrinsic cues/Intrinsic quality: It relates to the innate and essential parts or inherent nature of the appare. And are created during the product manufacturing based on styling, fit, materials and assembly methods.

In general, customers are not well informed about properties of fibers, yarns, fabrics, finishes and garment assembly processes to evaluate intrinsic quality and performance of apparel. Therefore, an objective analysis of the intrinsic quality or performance of apparel is often not possible.

Extrinsic cues/Extrinsic quality: Extrinsic cues originate from outside the product and are not inherent parts of the product. Prices, brand names, reputations of retailers or stores, labels, visual merchandising techniques, and advertising are common extrinsic cues.

For customers,extrinsic cues seem to be less complex to understand the apparel quality than intrinsic cues. 

Manufacturers and retailers frequently used extrinsic cues to influence perceptions of product quality, value and performance.

✍️Veeranna P Badiger 

     Blogger